1. Location Analysis:

• Consider proximity to religious centers, healthcare facilities, commercial areas, travel hubs, parks, and neighborhood compatibility.

• Social connection is emphasized for the well-being of seniors.

• Assess potential challenges in societal acceptance.

2. Developer's Brand Strength & Market Positioning:

• Understand the market positioning of the developer to align project typology and positioning accordingly.

• Set customer expectations appropriately.

• Recognize the strength of the developer, which may include societal marketing.

3. Category of Residential Facility:

• Define the type of eldercare facility (Assisted Living, Independent Living, Retirement Housing) based on the target demographic and healthcare requirements.

4. Target Audience:

• Clearly define the target audience based on project location and the brand strength of the developer.

• Align product features, specifications, and facilities with the identified target segment.

5. Competition Analysis:

• Analyze existing competitors in the eldercare sector.

• Identify strengths and weaknesses to inform your project strategy.

6. Product Differentiation:

• Clearly define what sets your project apart from existing offerings.

• Highlight unique features and services that cater to the specific needs of your target audience.

7. Revenue Model:

• Explore the lease or sale model based on project size and developer preferences.

• Consider the challenges and benefits associated with each model.

• Assess the financial viability of the chosen revenue model.

8. Feasibility Analysis:

• Conduct a thorough feasibility analysis considering capital deployment, project phasing, staffing, and other relevant factors.

• Seek professional assistance, such as expert agencies or CA firms, for the preparation of a comprehensive feasibility report.

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By systematically addressing these components, NEMA creates a solid foundation for the eldercare project. It continues refining and adapting the plan as needed, considering evolving market conditions and feedback from stakeholders.